Monthly Archives: December 2007
Maybe You CAN Judge A Book By Its Cover
There is a popular phrase that goes “you can’t judge a book by its cover.” This phrase certainly is applicable to many things in life, but more than ever in the world of marketing, it just doesn’t ring true. Your business or organization can have the best story in town and can literally be invaluable by fulfilling a need in a remarkable way, but if the story or experience is hidden inside of your “company book” and not showcased on the “cover”, many prospects will be lost or won’t fully …
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2008: The Year of Blogging
Greetings: Starting in 2008, we will be posting videos, blog entries, and comments frequently for our prospects, customers, friends, and anyone interested in tuning in. Please stay tuned as original, helpful, and entertaining content is only weeks away! -Robby
Q: Is a content management system (CMS) really worthwhile?
A: I believe that in the context of designing/developing a remarkable website (a website worth talking about), a content management system or simply “CMS” should be an indispensable member of your website’s “must have” feature list. A CMS empowers you to add/edit/delete the content of your website. With a CMS, you can go from computer idiot to savvy web editor in seconds (simply by logging in). In order to understand what a CMS is, it’s important to first understand the difference between a “dynamic” and a “static” website. A static …
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