Instead of the 2nd part of the Social Media Success Checklist post, I’d like to show you about my favorite resume experience so far.

Although we get a lot them, they mostly follow a tediously boring and predictable, template-like pattern. Sometimes people will get creative and add creative touches but for the most part they all follow a predictable, template-like pattern.

All of that changed for us last week when we got this from E—-:

The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own.

The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context:

The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run blog really is). The article is an in depth case study of how technology & journalism can work well together. We can dabble about the semantics of “journalism” later.

The second is a list of Dos & Don’ts for building software productively from NASA’s Software Engineering Laboratory (SEL). I first came across the list in Steve McConnell’s Software Project Survival Guide, which has an excellent summary of the whole list. The next two posts were inspired by, and lean heavily on this list.

In short, the SEL list lays out the foundation for building sound software. And it works well: it increased the quality of their software 10 to 20 times at the same time it allowed SEL teams maintain comparable productivity levels.

Not only is software one half of the social media landscape, it is also the platform where online relationships are built on. It’s not too difficult to see how faulty software can affect the quality of the relationships (think Facebook vs. Myspace).

The third is Seth Godin’s best book yet, Tribes: We Need You to Lead Us. It’s hard to describe & communicate the potential of the Internet + people & the good ideas they keep coming up with. At it it’s most basic, this is what social media does and Godin puts it all into perspective in this book.

The main ideas in the book that have to do with the following posts are:

• Movements: the only way viable way to turn customers into fans is to start a movement. The fire of revolution dies, people get tired of causes, but movements are a head thing and it’s hard to throw those away. Just ask any Obama fan (better yet, ask a Bush fan and if you are that Bush fan, please let me know).
• Platforms: Movements need a platform, a place to call home. TPM, Google and Apple (to some extent) are places like that. These days, the Internet has the platform part covered so virtually anyone can start their own movement or ind one that fits into the context of their lives.

Admittedly, not much of it is new: the same people that are online are the same people you run into at the coffee shop or at home so the basic rules still apply. The Internet is just another context for these relationships.

Click on the numbers to read the 2nd & 3rd post in the series.

“You can always find a capable helping hand at the end of your own sleeve.” – Zig Ziglar

Being resourceful is tantamount to being useful.  If you’re resourceful, you have the ability to, here’s the key concept, work with what you have to find quick and clever ways to overcome obstacles.  Are you being resourceful in your personal and professional life?  In today’s free-wheeling, credit-wielding economy (circa pre-2008 of course) many individuals and organizations have lost the art of resourcefulness and frugality in their problem solving and decision-making.  Thanks to the worldwide recession, wallets are being cinched, VCs are pulling back, and businesses are running lean.  Resourcefulness is in again, it seems.

Can you imagine if you won the lottery?  And not just any lottery, but a jackpot of tens of millions of dollars?   You’re probably already fantasizing about how you would spend that kind of money.  I wouldn’t mind a Lambo or additional capital myself! It’s easy to fantasize about a life made easier with vast or unlimited resources.  The human mind certainly likes to paint a rosier picture on the other side of the fence.   Problem is, if you wait until the stars are perfectly aligned (like winning the lottery) to do something, you’ll mostly likely never end up doing it.  Ideas abound, execution is another story.  I’ve seen countless people dream a big dream, but never start, poorly execute, or quit early because of a lack of resources.  In my mind, it’s often not as much a matter of resources, but a matter of how resourceful you are.

Starting a business on a shoestring, landing a date with a supermodel, or providing value to your client base can be accomplished with a vision and diligence.  You can’t snap your fingers and make these goals realities, but you can take a hard look at what you have in your toolbox, where you want to go, and how you can take baby steps to get there.  If you’re starting a business, but think you need a million to make something happen, don’t sit idle while waiting for the cash monsoon.  Start a business plan, get your branding started, research your competition, network with investors, and start a blog to begin building your marketing channel.  A lot of success isn’t a result of luck, it’s a result of setting yourself up for luck.  After all, you’ll never win the hand if you’re not at the table to begin with.

Don’t end up on the treadmill of life, static in a moving environment or moving in a static environment, with inertia driving your path.  Sometimes, you need to pull up your sleeves and make do with what you have.  If you’re striving for usefulness, for yourself and others, then form a habit of using your existing assets wisely.  If you want to be a writer, but don’t have a publisher on board, maybe you should self-publish, blog, or build up a Twitter following to get your name out there.  If you want to meet people, but feel socially awkward, take a public speaking class coupled with a geography class and watch your fear and lack of conversation material will wane.   My point is this: Rome wasn’t built in a night, legacies weren’t built in a month, and lasting businesses (useful ones) take time to build. Riding the ebbs and flow of life will present hurdles and opportunities, but with resourcefulness you can make the best of both worlds.  -Written By @epsilonc

“Remember you will not always win. Some days, the most resourceful individual will taste defeat. But there is, in this case, always tomorrow – after you have done your best to achieve success today.” -Maxwell Maltz

The following is a guest post from Bob Sale and if we had our way, there will be more to come from him.

In order to illuminate why social networking sites such as Myspace might be misleading to employers, let me paint you a mind picture:

You’re an employer.  You received a resume that caught your attention because it was really good……a little too really good.  You become suspicious and decide to research the person’s personality by googling their name.  You type in Rob Jansen into the search engine and up pops two profiles of Mr. Jansen.  One is on Myspace and one is on Linkedin.   Because HR is the only department allowed to access Myspace at work and because you love taking advantage of the advantage to have advantages, you look at the Myspace page first.  At first glance of the page, you think, “Woah! This must be a mistake.  This isn’t Rob’s page.  This page belongs to Donny Drinksalot.  You glance up at the URL that reads Myspace.com/Robjansen.  O.k. it is Rob’s page.  You start to browse the page to learn more about Mr. Drinksalot.  After some very intricate detective work, you conclude that Rob is an alcoholic, womanizer, and has a weird infatuation with Rosie Odonnell.  Then you remember the Linkedin page.  You check it.  You find out Rob has some pretty influential contacts, and he knows Joe Snodly.  You and the Snodster had a pretty wild time in Boring, Oregon two years ago.  You contact Joe and ask him about Jansen.  After talking to him you decide to give Rob a chance.  When you ask Donny Drinksalot why his myspace page is so risqué, he replies with confidence:

Rob:  “Mr./Ms. (your last name here),  I know I don’t speak for myself when I say there is a difference between my social life and my work life.  If everybody acted the same with their friends as they do at work, everybody would have a 168 hour work week.  I believe in having two social Networking sites.  My Myspace page is for my clan, My Linkedin page is for my plan.   And if you were at work two years ago when you were with the Snodster, You would have never done what you did with a latex glove and a baby elephant sticker.”

You:  Nicely put Rob. Nicely put.

I had initially skipped this presentation when I ran into it a few months ago until I ran into The PowerPoint That Made Me Cry (because I was happy) on ExperienceCurve:

Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes.

In my book, anything strong enough to provoke such a reaction should not be brushed off quickly. Read it and weep.

HT: ExperienceCurve

The United States Postal Service really impressed me today with their mail forwarding process.  What an example of usability at its finest… thanks USPS for recognizing the value of easy!

I wasn’t planning on following the election too closely this year, but I can’t help myself considering the enticing tools available online. So here’s my online election arsenal for the day:

I’m using Pollster.com to follow polling data (a couple of other projection sites are covered in Mashable’s 12 Presidential Poll and Electoral Projection Resources) and for twitter eye candy there’s the Election Results According to Twitter.

For coverage:
Election 2008 on Current tv
“Co-hosted by Digg and Twitter, with video from 12seconds.tv, and with a Live DJ set by Diplo, Current is uniting the best of social media with a real-time broadcast of the most important results, facts and information and giving you a completely new way to experience election night.”

Leo Laporte w/ Jason Goldberg
“…if you’re looking for election coverage with a tech twist, Jason Goldberg, the founder, will also be covering the election with Leo Laporte live on This Week in Tech on Tuesday, Nov 4 @ 8 pm EST/ 5 pm PST.”

Mashable’s The Ultimate Election Day 2008 Toolkit has two links I particularly like and will be using whenever there’s no one looking:

Power Readers in Politics a feature for Google Reader users, “..it tracks things tossed into the Shared Items firehose by the presidential campaigns as well bloggers and journalists like Arianna Huffington and Patrick Ruffini.”

Youtube’s VideoYourVote experiment (in conjection with PBS) to document people’s experiences at the polls. The best videos will then be included in PBS’ election day coverage (there’s also a fantastic article on Mashable profiling Youtube’s contributions to the election that’s worth a read).

As always, CNN & USA Today blow it out the park with the visuals:

CNN Electoral Map – Not only do you get current projections, you can tweak the map to run your own scenarios.

USAToday.com – More often than not, these guys provide great data visuals. This time it’s an easy way to eyeball the the percentage of difference between the candidates.

UPDATE: AnOrangeAmerica.com is the latest election tool to join the arsenal. It would have remained “just another cool app”, but I like Tropicana’s OJ so I’ll give it the nod for coolest election app. Read more about it here. HT: Simon.

I Live To Let You Shine from Karen Abad loves Dinosaurs. on Vimeo.