Monthly Archives: January 2009
An Important Note on the Abuse of the Phrase “Social Media Campaign”
Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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A short glance back & a long gaze forward
Happy New Year To You! Yes, 2008 is over and another odd year has arrived. In other more exciting news, we’ve just completed our first year of blogging @ Things Worth Talking About. Despite a lot of hectic schedules and tight projects, we managed to publish 153 posts over the last 12 months. Averaging 3 posts per week, bushmanbill, myself and several guest bloggers wrote the bulk of the posts. We also improved the design of our blog, have added some valuable auxiliary content, and have integrated other social media …
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