It is unwise to pay too much. But it is worse to pay too little.
When you pay too much, you lose a little money; that is all. When you pay too little, you sometimes lose everything, because the product you bought is incapable of doing what it was bought to do.
The common law of business prohibits paying a little and getting a lot. It can’t be done.
If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you would have enough to pay for something better.
There is hardly anything in this world that someone can’t make a little worse and sell a little cheaper~and people who consider price alone are this man’s lawful prey.
~John Ruskin 1819-1900
I LOVE this quote. Isn’t it amazing that after all this time it is still true? I guess that’s the essence of “truth” huh? It stands the test of time…
Me too now that I stole it from you Andy
We need to talk soon! Over the weekend?
Long time reader and first time poster! Thanks for the article and its funny reading others comments on here =)
I enjoyed your article but you could use a handful of social sharing buttons I’ve seen all over the place, this way I could email this article to my classmates and friends
The reason for this is that human beings are sensory creatures. A simple depiction of a tangible book makes an ebook more appealing. So, next time you’re selling something, remember the importance of tangible product designs.
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