Finding Investors for your Website – Part 4
Continued from Part 3
Making the pitch
Having a killer pitch is of utmost importance in securing investors for your project. It’s imperative you have a business plan, marketing plan and projections. It’s important to have an engaging executive summary. A project blueprint for the website is critical to investors understanding and feeling comfortable with the launch strategy. A logo for your business/website and any mocked up pages from the website helps tremendously. Essentially, the further along in the process of building out a successful website, the better off you are. The more you can provide in the way of blueprints, designs, coded pages, functional sections, or a beta version the higher your chances of landing investors are.
It’s really quite simple. Humor me and pretend for a minute that you are a multi-millionaire investor. You’re successful, busy and used to people wanting your money. You would probably like to review ideas where they are as tangible as possible – where you can visualize how it will be built and what the outcome will look like. You want to minimize risk, maximize return and make sure you’re getting in bed with someone who isn’t going to lose you money. What would you bring yourself if you were an investor? Here’s what I recommend preparing:
- Executive Summary
- PowerPoint Presentation with no more than 15 slides highlighting the investment opportunity
- Introduction E-mail
- Bio for Investment/Business Website Profiles
- Business Plan w/Financial Projections and Works Cited (research!)
- Marketing Plan
- Project Blueprint
- Any Completed Web Page Designs or Work
- Google Yourself and Your Website and Your Company
- Create bios on popular social networking services, business websites, etc…
- Create business/website profiles on popular social networking services, directories, etc…
- Begin blogging
- Have a splash page on your website until the beta is launched (provide info on your start-up and collect e-mails)
Recommended Resources
- http://www.inc.com/guides/finance/20797.html
- http://www.entrepreneur.com/howto/raisemoney/index.html
- http://smallbusiness.blogs.cnnmoney.cnn.com/category/raising-money/
- http://mixergy.com
- http://quicksprout.com
- http://www.fastcompany.com/tag/investment
- http://socialnetworkingwatch.com
- http://www.mashable.com
- http://www.jasonnation.com
- http://www.techzulu.com
- http://www.techcrunch.com
June 18th, 2010 at 7:05 am
I like your commentary because of the certain quality of content and bloggers you will find here. Besides I do not come across useless and grammatically wrong sentences such as “yo”, “hey” and “lol” type of comments which in my opinion are whack, less thought out and filler material that is irrelevant and of little value to other bloggers. The content on the blog is respectful and well-prepared which is not the case with other niche blogs in the blogosphere. Indeed, I am willing to invest significant time towards sharing my knowledge and thoughts with other bloggers.