Author Archives: bushmanbill
An Important Note on the Abuse of the Phrase “Social Media Campaign”
Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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Poetry in Motion
Zidane The Legend 2008 from africa87 on Vimeo (FF to 9:00 mins for the really good stuff).
Kevin Kelly on Web 10.0
Note: Kevin Kelly also has one of the best examples of lifestreaming I’ve ever seen. Check out his site: http://kk.org/ to see what I mean.
In Action: The Successful Social Media Campaign
If you’re up for a good read, take a look at Mashable’s HOW TO: Grow a Startup 300% in 3 Days? SocialMedian Tells All. The title is bloated, but the article is important for at a few good reasons: People are the heart of any worthwhile business model (See also: Happiness as a business model) Listen to user feedback and actively do something about the feedback you’re getting Change should not be implemented lightly. Or slowly Forget traffic. You’re nothing without engagement Always build a good user interface. Always. Here’s …
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6 Things To Avoid In a Social Media Campaign
Don’t work without a system Although it’s easier to see the connection between creating media and art, code too is an art. Managed chaos is required so they can all work well together: each creative process should work within a framework with defined ways of going about it. A lot of it maybe uncharted territory so at the very least, clearly communicate the big picture. Don’t set unreasonable goals This is worse than setting no goals at all. Stretching the team too far guarantees that Monday through Friday, everyone’s simply …
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How to Live Like Water
See also: 7 Ways to Ensure a Successful Social Media Campaign
7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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How To Send in Your Resume
Instead of the 2nd part of the Social Media Success Checklist post, I’d like to show you about my favorite resume experience so far. Although we get a lot them, they mostly follow a tediously boring and predictable, template-like pattern. Sometimes people will get creative and add creative touches but for the most part they all follow a predictable, template-like pattern. All of that changed for us last week when we got this from E—-: Please choose from the following responses as I’m trying to plan my future. Â Feel free …
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