“In 2000, when he was 14-years-old, Robby Berthume started building web sites for local businesspeople. When he turned 22, the LA Business Journal featured him in its “Twenty in Their 20s” report because his company was earning healthy profits on about seven figure sales by building web sites like WhereToGetEngaged

I invited Robby to Mixergy to talk about what he learned about building profitable sites.”

(PRWEB) August 1, 2009 — Epsilon Concepts, a Los Angeles web development company specializing in custom social networks, has unveiled the Los Angeles Digital Directory at http://www.ladigitaldirectory.com. The LA Digital Directory is a tech and entertainment oriented directory of jobs, job seekers, gigs, projects, vendors/agencies, freelancers/consultants, internships, recruiters/employment agencies, and events. For a limited time, The LA Digital Directory is also giving away one Kindle for every 500 premium listings and for every 1,000 free listings.

The LA Digital Directory focuses on providing screened local high quality listings moderated by professional editors from technology and entertainment. There is no clutter, no spam to sort through on the LA Digital Directory. The directory focuses on bringing the best people and businesses together from Los Angeles and Southern California. Additionally, you can subscribe to RSS feeds for each category via your blog reader so you automatically receive new listings as they are added. The directory is very easy to use and easy to search. Future planning improvements involve integrating social media with the directory and a mobile version. Premium listings with rush inclusion, social media distribution, premium labeling, and premium placement are only $50 per month while standard listings are free, allowing anyone to take advantage of this directory as a phone book of sorts for LA’s burgeoning tech and established entertainment communities. By providing a current directory of all things digital and entertainment in LA, the directory aims to organize the tech, entertainment and social media scenes in Los Angeles.

The LA Digital Directory is also heavily marketed online and at LA-specific tech, entertainment and social media events by the partners and their team. By adding a free or premium listing, individuals and businesses can thereby have their listing pushed through social media channels like Facebook & Twitter, included in search engine results and promoted through LATimes.com, direct mail, event sponsorships, Google & Facebook PPC, etc… Epsilon Concepts will also be looking to partner with key Los Angeles tech events and organizations to promote the LA Digital Directory. CEO Robby Berthume adds: “Advertising on LA Digital Directory allows you to reach the right people and companies in LA’s tech and entertainment worlds, which are rapidly blending in many ways. We attend the events, partner with promoters and do the networking so you don’t have to do the legwork. With LA’s unemployment issues and businesses carefully monitoring expenses, the directory allows individuals and vendors to make the best decisions with high quality local listings. With no middlemen and no clutter, this allows them to fill that job, find that recruiter, place that project or find that internship quickly and easily.

Moon Berthume was launched this month by partners and digital business gurus Sam Moon and Rob Berthume as an offshoot of their digital agency, Epsilon Concepts. Rob Berthume founded Epsilon Concepts in 2000 and Sam Moon joined in 2007. Epsilon Concepts is a profitable digital agency based in downtown Los Angeles, California that provides design, development, and consulting for web, print, mobile, branding, and social media. Through Epsilon Concepts, the partners completed over 250 web production and marketing projects for start-ups, small businesses, and Fortune 500s and they saw the need to build out a separate, focused agency specializing in search engine and social media marketing. Having produced numerous successful web projects in a variety of industries, the partners knew the time was right to create the Moon Berthume brand and put their names on the line with each marketing initiative accepted.

Moon Berthume effectively leverages the economies of scale and talent pool available through Epsilon Concepts. Backed by Sam Moon, Robby Berthume and a group of diligent and experienced marketers including link builders, copywriters, search engine optimizers, social media gurus, bloggers, and PPC managers, Moon Berthume can and has provided quantified results for numerous start-ups.  You can read about the Moon Berthume Paradigm here.

Moon Berthume specializes in search engine marketing, social media marketing, and traffic generation for social media related start-ups as well as established brands and web properties. They can also handle other various aspects of digital marketing. Acting as consultants, if they can’t do it, they probably have an expert within their network and can find the right support for your needs.

Check out Moon Berthume online at http://www.moonberthume.com and subscribe to Moon Berthume Monthly.

Below is the press release we are releasing on behalf of our client, Where To Get Engaged, Inc.

Los Angeles, California, May 12

Join WhereToGetEngaged.com for Free by July 31, 2009 & Automatically be Entered to Win a FREE HONEYMOON GIVEAWAY

WhereToGetEngaged.com (WTGE) is a social network, directory and search engine that will undoubtedly change the “recession-proof” bridal industry forever. Focused on key decision and conversation points like The Ring, The Proposal, and The Wedding, WTGE is a new concept in social networking as well as the bridal industry. By connecting users, vendors, and manufacturers across an easy and intuitive platform, WTGE is a gateway for effortlessly exploring and connecting while sharing life’s most celebrated moments.

Getting engaged can be an overwhelming process for the future groom. Finding the perfect ring and planning a memorable proposal can be tricky at best. WTGE provides a powerful localized search engine to find and interact with vendors crucial to the process, from the ring to the honeymoon to married life. Built for guys just as much as brides, it combines an intuitive directory with the latest in social networking and interactive functionalities. From the guy planning the engagement (perhaps using WTGE’s helpful “stealth mode” feature) to the bride planning the wedding, it connects friends and family around life’s most memorable events while making it easy to find the best local vendors and learn about the top manufacturers and brands in the industry.

WTGE is unique in that users, vendors and manufacturers all get easy-to-setup social profiles packed with features like locations, products, photos, videos, blogs, events, favorites, wishlists, reviews, ratings, social profile URLs, messaging, and more. In fact, the site is growing in features and usability on a daily basis while being pushed and marketed heavily across the United States! Some of the biggest brands in the industry are already on board, including Hearts on Fire, Verragio, Benchmark, A. Jaffe, RITANI, and Saturn Jewels! Best of all, instead of annoying users with ads and spam, WTGE is a social network without “in your face” marketing. WTGE brings together the integral players in the jewelry and bridal industries in a seamless and transparent fashion, making it easier than ever to learn about, interact with, and freely engage with helpful vendors, manufacturers, and users! The name “Where To Get Engaged” wasn’t chosen simply for engaged couples – it stands for engaging in communication, engaging in business and engaging in community.

Where To Get Engaged, Inc. was founded by CEO Christopher Simonetti, who leveraged his decades of experience as a top jeweler to team with Los Angeles digital agency Epsilon Concepts to plan, design, develop and market a unique and compelling website that harnesses social media for local businesses and quality manufacturers around the country. In his words, “Where To Get Engaged began as a ‘catchy’ marketing slogan for my jewelry store; owning a retail jewelry store for over 20 years, I know exactly how relevant this concept is. Men walk in my store everyday knowing that they are ready to propose and knowing it will be something she’ll remember forever, but have no idea how to make it perfect. The deeper we dove into the concept, the more we realized that engagements and weddings touched nearly every business category. My goal is to create a social network that will connect customers with the best local businesses and vendors and helps them find the information and products they are looking for. But we won’t stop there, even connecting vendors with manufacturers and manufacturers with vendors!”

WTGE is free for users and vendors. Premium accounts are available for vendors, with extended features, premium placement and added exposure across a variety of social media channels. WTGE believes social media is the most current and affordable way to reach in-market customers. For far less than a Yellow Pages ad, vendors can reach and engage with more customers than imaginable. Best of all, it’s quick and easy to setup and maintain a compelling profile allowing vendors and manufacturers to show product, keep customers updated on events and build their brands. It’s easy, it’s dynamic, and it’s only going to get better from here!

Key Links:

HOME PAGE: http://www.wheretogetengaged.com
SITE TOUR: http://www.wheretogetengaged.com/tour/
FAQs: http://www.wheretogetengaged.com/pages/frequently-asked-questions.html
HELP: http://www.wheretogetengaged.com/tutorials
BLOG: http://blog.wheretogetengaged.com
FREE HONEYMOON GIVEAWAY: http://www.wheretogetengaged.com/promotions/sign-up-to-win-the-ultimate-vacation-getaway.html

- @epsilonc

This week, I want to continue the discussion by attempting to answer the following question:

Why should I care and how can I use it?

You may not be an early adopter, but the fact of the matter is that you’re sleeping at the wheel.  Even many of the “early majority” has been on Twitter for a few months now.  It’s time to sign up, if only so in conversation or while watching a news report you know what the heck “Twitter” is when you hear about it and don’t sound like an ignorant fool.  I mean, come on people, it’s not that hard of a concept to understand (if you still don’t get it, re-read my first post and/or watch the video at the bottom of this one). If you’re already on Facebook or MySpace, you have no excuse.  It won’t take much extra time and it integrates well.  If you don’t like it, just cease the tweats, simple as that.  Before you spit out the brussels sprout maybe you should let your taste buds decide their opinion first, it might be personally and/or professional healthy and perhaps even enjoyable in the process.  So stop waiting around for a formal invitation, point your browser to Twitter.com and get on it.

Here’s 10 valuable ways you can use Twitter immediately

1. Interact with the media and “the man”
What does CNN’s Rick Sanchez, Barack Obama, the US Congress, Ellen, The Today Show, and The New York Times have in common?  Twitter!  Listen up and talk back, the media and “the man” has never been more accessible.

2. Follow your favorite celebrities, athletes, and brands
There are countless celebs on Twitter, to the point where some are predicting the fall of tabloids due to Twitter.  Brands and wanna-bes have flocked to Twitter in droves as well. From C-list to A-list, from Athletes to Musicians, from JetBlue to Whole Foods Market, Twitter is exploding with fame and hot air.  Twitter provides celebs like 50 Cent, MC Hammer, Ashton Kutcher, and John Mayer with an easy to manage, easy to run platform for fan engagement.  It’s far less hassle than MySpace and a lot easier than Facebook for celebs to use and not screw up.  It’s a simple, portable way of staying engaged with the largest group of people while not creating a management headache and without sacrificing direct content control or paying hefty fees in the process.  Therefore, to Simon Cowell’s dismay, Twitter is tearing it up amongst today’s celebs and you, the user (unless you’re famous) benefits.   Now you can openly stalk your idols.  Maybe instead of the NBA fining Cuban for tweating about the refs they should instead think about paying guys like him and Shaq to keep up the free promotion and for keeping the NBA in the news and in conversations.  After all, any press is good press, right?  Not exactly…

3. Kill your boredom and maybe even learn something in the process
Bored?  Twitter takes web surfing to a whole new level – it’s like moving from surfing to windsurfing.  Suddenty you have a sail and some wind to guide you.  What a difference! Track conversations and content, snag fresh and hidden links, and get a feel for the undercurrent of opinion and rhetoric.   Your eyes my glaze over at some point, but until then you can justify the screen-staring by thinking about the educational value all of those links and ideas are going to provide you with.

4. Arrange local “TweetUps” easily
What’s the easiest way to meet up with peeps?  Call out a TweetUp or announce when you’ve arrived somewhere.  You can leave it vague, invite everyone, or pick and choose.  Either way, no more lonely nights whether it’s a pick-up game or Thirsty Thursday.  Mobile, geo-centric tweats make it easier than ever to prevent solo movie theater nights.

5. Integrate Twitter with your existing social media persona without any substantial extra work
Before you reject Twitter because you’re already on social media overload, hear me out.  Twitter won’t take that much extra work.  Do you change your Facebook status or post links to mySpace or delicious?  Tweat these!  Better yet, connect the platforms and eliminate all manual labor from the equation.  With your tweats hooked up to Facebook, you can update both at the same time.  With your blog hooked up to Twitter, you can post each new blog post as they come, automatically.  You get the idea – Twitter is a screwdriver in your toolbox.  You still need the hammer and nails, but boy does a screwdriver come in handy.

6. Expand or detract relationships
There is a difference between followers and friends.  Some of us reserve “Facebook friend” status for real friends we have an offline connection with.  Others accept and seek out friendships and think of Facebook friendship in much looser terms.  To them, a hobby, group, or friend in common is plenty an introduction.  Many of us open ourselves to lots of friends, but still limit certain sections of our profile, like drunken photos.  Twitter gives you a second option in expanding or detracting relationships.  Think about it.  If you send out frequent tweats, it’s a great way for loved ones to really peer into your life and stay in touch with your thoughts and happenings.  Or maybe it’s a profile you can give out to those you don’t want to be Facebook friends with, like a second skin for the strangers (or customers, you get the idea).

7. Build a personal brand and platform
Why do you need a personal brand?  You may have a job or company now, but you never know when shit might hit the fan (pardon my French).  Whether you’re a nobody, an aspiring author, or maybe a 15 year old musician, Twitter can help you begin to build your personal brand.  Building a personal brand involves creating a story (and it should be authentic or risk flopping) and promoting it.  Building a personal brand has never been easier with the Internet and social media.  Maybe your ideas are lame or you don’t need the book contract or record deal now, but why not leave the door open?  By building a personal brand and platform via Twitter, it’s there when and if you need it.   Twitter is like a megaphone.  Imagine yourself in a large, empty opportunity with an open mic.  Now fill those seats with followers and let it rip, but make it meaningful.  Remember, reputation is build in a lifetime and lost in a tweat-second.

8. Promote your business, broadcast sales, and engage in market research
Twitter is all the rage for businesses.  Whether you’re a small business (like this chiropractor or this restaurant) or a Fortune 500, your peers are either already there or are moving in for the kill.  Become a “vocal point” in your industry.  Post sales, promotions, and events.  Distribute links, reports, and articles.  Be a voice.  Answer questions.  Learn from customers, prospects, and market segments.

9. Stay abreast of your industry in real-time
What’s going on in the bridal industry?  Perhaps if you were following a few hundred voices in the industry you would have a better answer to this question?  Whatever your industry, followers find you based on what you post.  So focus in on your hobbies and market and unite with others who care about the same things.  It’s a great way to keep tabs on the ever shifting sandstorm of professional and public opinion.

10. Stay more closely connected with friends and loved ones
As opposed to weekly or monthly calls where you catch up and skip the details, Twitter allows you to engage and be a part of their day-to-day lives, whether the thought of it peaks your curiosity or irritates your senses.

Other popular uses for Twitter include breaking up a relationship, broadcasting a plane crash (colorfully), and telling the world you broke your hip. Let’s summarize: if you can text it, you can tweat it.  If you can tweat it, others will read it and, if you’re cool enough, perhaps even follow you.

Twitter isn’t all peaches ‘n’ creme, though.  Here’s why, in 3 points

1. Clutter, Spam, Abuse & Misuse
What would Simba be without Scar?  Batman without the Joker?  Everyone needs an enemy.  Spam and clutter, unfortunately, is the enemy of the web.  Whether it’s e-mail, links, social networking, videos, you name it – spam affects it.  Wherever there is freedom, there is abuse.  Where there is a system there is an abuser of a system.  Before getting too deep into philosophy, just take heed.  Not every Twitter profile is legit, not every tweat is meaningful, and not every follower is worth following.  Get Rich Quick schemes aren’t limited to e-mail.

2. The Fat, F’ugly Fail Whale
Twitter gets overloaded every now and then. With its breakneck growth rates and ever-multiplying traffic, it’s not always online to accept your tweats. When it breaks, I introduce you to the “Fail Whale” as it’s known.    While this happens rarely, it still happens more often than all of the other websites I frequent.  It’s a bit annoying sometimes, after all, what if my plane crashes and I’m not able to tweat about it? It’s a problem Twitter is no doubt working hard to address.  Meanwhile, the whale calms me and enrages me at the same time.  Not sure how that works…

3. Stupid Tweets & Tweet Overload

It’s easy to get carried away.  There is a heck of a lot of garbage and downright lame tweats out there in tweat universe.  People spew really boring crap either because they are trying to reel in new followers, are that full of themselves, or are simply boring, dull, and uninspired to begin with.  I don’t want to always know what you are doing, right now 24 hours a day.  I want to hear what you are doing, in general (for more on this, re-read Part 1).  Is that really such a hard concept for people to grasp?   On Twitter, it’s too often quantity over quality and not the other way around.  Keep your twitter-holicism in check, will you?  Didn’t your mom teach you to think before you tweat?

Still hung up on the concept?
I present to you “Twitter in Plan English” courtesy of CommonCraft

- @epsilonc

Yes, 2008 is over and another odd year has arrived.  In other more exciting news, we’ve just completed our first year of blogging @ Things Worth Talking About.  Despite a lot of hectic schedules and tight projects, we managed to publish 153 posts over the last 12 months.  Averaging 3 posts per week, bushmanbill, myself and several guest bloggers wrote the bulk of the posts.  We also improved the design of our blog, have added some valuable auxiliary content, and have integrated other social media tools into our mix.  Yes, yes, I know, I might break my arm giving myself a pat on the back. What can I say, blogging is sometimes a tough habit to stick with. Luckily, we’ve developed the habit of blogging and have kept the vision (for the most part) when it comes to growing our megaphone in the digital world.

It is also true that wisdom is gained from experience and growth occurs from mistakes.  We’ve made mistakes this past year, but I’ve been very happy with the level of productivity and support I’ve received from my team.  This spans outside of our blogging efforts into other facets of our service offering.  Our team has really grown this year, out of diversity and also out of tremendous success.  With each hill that we climb, we become more confident in ourselves, in each other, and in the value of our mission.  In a low-trust world, we focus on the relevant, the valuable, and the lasting to achieve results for ourselves and our clients, each goal at a time.

We want to continue to publish interesting and relevant content via this blog and aim to stay focused around our core competencies and passions, namely social media, social & environmental causes, new media, new marketing, outsourcing, and globalization. We also may reduce the quantity of posts, as we focus in on producing and publishing only the most remarkable, relevant and focused content as possible.  If you’re interesting in contributing or have a recommendation or request, please do contact us.  We’ll be doing more social site reviews in the coming year, as well as talking about the happening events and vendors that are adding value in this space.

In 2009 we also aim to solidify our events section, keeping tabs on relevant events around the areas just outlined above, worldwide.  Furthermore, our upcoming Digital Directory will be a clean, usable, and valuable directory of digital professionals.  Listings will be granted upon editor approval on a first come, first save basis.  Basic listings are free and premium listings are only $25 per month.  We will only be selecting and recommending a limited amount of vendors and freelancers, aiming not for the biggest digital directory, but the best.

The new year is here and we will only be selecting a very limited number of clients this year, probably less than 5 or 6.  We’re working on some exciting projects and want to really enhance our quality, output, and credibility in this new year.  The economy may be rough waters, but we believe if we’re good enough, we’ll always be worth the investment for our clients and that this economic landscape is the perfect time to expand, hire more people, and fuel our growth and success in this field.  We’re fast coming up on a decade in business, so it’s imperative we continue to make solid headway in the new year.

Additionally, in late ‘09 I’ll be formally announcing the release date of a revolutionary new global business-to-business platform.  I’ve been working on the foundation to this concept for the last five years and we’re hard at work on a global social directory that will connect buyers and sellers across the world, promoting world peace, global collaboration, and strengthening individual country’s economies as well as the global economy.  Our site will be just as valuable to the buyer as to the seller, with a feature set chock full of revolutionary features weaving social networking, search, and a directory.  Outsourcing is a multi-billion dollar industry with a bad rep and we intend on opening up global collaboration in a powerful, easy, and intuitive manner. The three things that stand in the way of outsourcing are risk (or perceived risk), ignorance, and communication (or lack thereof) and we believe our platform can and will address each in a remarkable way.

Until next time, HAPPY #*%! NEW YEAR TO YOU, TOO!

But being submersed in the drama of American politics makes it really easy to forget about what’s going on elsewhere. This month’s issue of Wired changes that with a story on what social media’s doing to slowly crack the tightly controlled structure of authority in Egypt & the Middle East:

Back in March, Maher and a friend launched a Facebook group to promote a protest planned for April 6. It became an Internet phenomenon, quickly attracting more than 70,000 members. The April 6 youth movement — amorphous, lacking a clear mission*, and yet a bull’s-eye to the zeitgeist — blossomed within days into something influential enough to arouse the ire of Egypt’s internal security forces. Maher is part of a new generation in the Middle East that, through blogs, YouTube, Flickr, Twitter, and now Facebook, is using virtual reality to combat corrupt and oppressive governments. Their nascent, tech-fired rebellion has triggered a government backlash and captured the world’s attention.

The article also ends with an interesting line of thought:

But Maher isn’t tortured. No one can say why his treatment in custody is more lenient this time around. One possibility is that, lacking specific orders to beat or harm him, his captors in Alexandria just went easy.

There is another hypothesis, though, one that many people familiar with Egyptian politics have suggested: Maher’s star has risen. His real-world profile is now high enough that torturing him could backfire, inspiring countless networked young people to take action. The last thing Hosni Mubarak needs is to turn this Facebooking regular guy into a full-fledged hero.

In a seemingly unrelated event, my favorite news website online, Socialmedian, is releasing an election widget with the Washington Post today:

The http://election.socialmedian.com site aggregates news and user-feeds related to the election and enables users to join in the election coverage and discussion.  We created this site with The Washington Post to enable people to track all the election news from thousands of news sources as well as from Twitter feeds, Flickr photos, YouTube videos, and more all in one place, and (importantly) to join-in and add their own feeds from their favorite sites to provide user reports leading up to and on election day.

You can see what looks like to the right and although It’s not election day just yet, it’s never a bad thing to get a feel for what’s underfoot going into the election, so play with it (click “Join In” on the widget if you’re not a member) and let the games begin! (follow me at follow bushmanbill when you sign up).

*If the whole thing sounds “amorphous” & “lacking a clear mission” to you too, read Seth Godin’s latest book (aptly named Tribes), which is all about movements, what their made of, the things that happen to make tribes possible to begin with and how to keep them going. In what amounts to one long essay that goes by all too quickly, Godin explains the situation and then presents the opportunity:

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

“Epsilon Concepts is a true Blue Ocean Company!!! Robby, Samuel and their whole team has a “Penetrating kind of energy” about them. Their ability to take our idea and turn it into a reality is truly out of this world. Six months ago we began this project and like fine Swiss timepiece the perpetual motion was unstoppable. The communication we were able to achieve thru base camp is unheard of in today’s business models. Our relationship with Epsilon Concepts and all their talented partners has just begun… I look forward to the future…”

Christopher Simonetti
Founder
WhereToGetEngaged, Inc.

Thanks Chris and Josh for the kind words!

We’re also working diligently on the alpha launch of an innovative and usable social networking website for one of our clients.  More details and a review/case study coming soon! We also have a kick-ass custom-built e-commerce website with countless customizations and innovative features launching soon. Our team is hard at work to launch both projects.  Again, more details and a review/case study coming soon.

In addition to our operational work, we’ve also been busy networking and attending industry events, interviewing for opening positions, and have been quite busy with some great client relationships.  In the coming days we’re launching a European and Asian division and website of Epsilon Concepts, we’ll be tripling our ad budget, and we’ll be looking to beef up our team more and more in the new year, despite the slowing economy.

We’re also planning a revolutionary website concept in outsourcing/offshoring that combines many facets in a unique and compelling way.  Everything is in stealth-mode now, but it’s been something I’ve been working on the details for, for about 4 years now.  We really think it will change the way businesses do business, across the globe.  More details coming soon.

Additionally, I recently posted a review of You2Gov.com here on the blog and a press release was generated out of it that was distributed though many media sources.  Check out the press release on Forbes here.

I was also mentioned by Fast Company blogger Francisco Dao of The Killer Pitch in his blog post on The Smart Show entitled “The Next Generation Of Entrepeneurs”.  Thanks for the mention, Francisco!

Finney and Sam were in attendance at last week’s Digital Drinks event here in LA at The Roosevelt and enjoyed the pool atmosphere and the great company!  Thanks to everyone who said hi!

Until next update, have a good weekend!

-Robby

“Business spending on Web 2.0 technologies will rise over the next five years, growing 43% each year to reach £2.3bn globally by 2013, according to Forrester Research.

The five-year forecast projected that business spending on social networking technologies, RSS, blogs, wikis, mashups and podcasting will rise as firms try to gain a competitive advantage from social networking technologies by connecting closer with customers and improving employee collaboration.

“Social computing and Web 2.0 marketing is still in its infancy, and in general, the market is still in an experimentation phase, but in the long run, the effect of Web 2.0 will be enormous,” said Forrester Research Analyst Oliver Young.

Large enterprises such as General Motors, McDonald’s, Northwestern Mutual Life Insurance and Wells Fargo have all made heavy use of these tools, and 56% of North American and European enterprises consider Web 2.0 to be a priority in 2008, according to the study.

Currently, large businesses are spending more on employee collaboration tools than customer-facing Web 2.0 technologies, but Forrester expects that trend to reverse by next year. By 2013, investment in customer-facing Web 2.0 technology will dwarf spending on internal collaboration software by nearly a billion dollars.”