Category Archives: Social Responsibility
An Important Note on the Abuse of the Phrase “Social Media Campaign”
Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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The Reaction That Made Me Think Again
I had initially skipped this presentation when I ran into it a few months ago until I ran into The PowerPoint That Made Me Cry (because I was happy) on ExperienceCurve: Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes. In my book, anything strong enough to provoke such a reaction should not be brushed off quickly. Read it and weep. HT: ExperienceCurve Happiness as Your Business Model View SlideShare …
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Go Green For More Green
“If companies understand the true cost of environmental factors to their bottom line, they are more likely to do something about it on their own.” – Janet Ranganathan, World Resources Institute As promised, I’ll be posting responses over the next few weeks to each of the 2008 trends I previously posted and how you can take advantage of each trend in the context of your business. I’m going to start with “The Green Life” trend.With the rise of popularity in “going green” NOW is the time to build-in environmentally and …
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