Category Archives: Marketing

John Ruskin Sums Up Our Pricing Philosophy

It is unwise to pay too much. But it is worse to pay too little.
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Epsilon Concepts’ CEO Robby Berthume featured on Mixergy.com

Recently Andrew Warner of Mixergy.com interviewed Robby Berthume, CEO of Epsilon Concepts, about his remarkable start a teenage entrepreneur and how to build profitable websites. They discuss the art of talking up your business, the benefits of entrepreneurship vs. school, turning down business to create opportunities, using contests, having a profit-oriented mindset, and starting small.
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Engaging Conversations: Cast One, Episode One: Social Media & You

Recently Robby Berthume of Epsilon Concepts and Moon Berthume sat down with Andy Koehn, Jeff Haden, and Andrea Knight to discuss how social media is affecting business models, particularly in jewelry and bridal related industries, over a series of eight webisodes. The series was produced by Where To Get Engaged, an engagement and wedding social network built and operated by Epsilon Concepts and directed by Josh Gooden.
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Epsilon Concepts Launches Moon Berthume, a Los Angeles Internet Marketing Consultancy

Moon Berthume was launched this month by partners and digital business gurus Sam Moon and Rob Berthume as an offshoot of their digital agency, Epsilon Concepts. Rob Berthume founded Epsilon Concepts in 2000 and Sam Moon joined in 2007. Epsilon Concepts is a profitable digital agency based in downtown Los Angeles, California that provides design, development, and consulting for web, print, mobile, branding, and social media. Through Epsilon Concepts, the partners completed over 250 web production and marketing projects for start-ups, small businesses, and Fortune 500s and they saw the need to build out a separate, focused agency specializing in search engine and social media marketing. Having produced numerous successful web projects in a variety of industries, the partners knew the time was right to create the Moon Berthume brand and put their names on the line with each marketing initiative accepted.
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Twitter For The Rest Of Us (Pt 2) + 10 Ways To Use Twitter

Last week I wrote about what exactly Twitter is. Despite how popular Twitter has become, believe it or not there is still a large group (we’ll call these the “late bloomers”) who have no idea what’s going on. I know, hard to imagine. So we defined Twitter and discussed who started it, why it’s popular, how I personally use it, and the love and hate going around about it, complete with a video mocking the concept of twits and tweats. This week, I want to continue the discussion by attempting to answer the following question…
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Get off your fat ass!

As a 22 year old tech veteran, having started and led a very successful digital agency for going on 9 years now, I am used to a certain reaction when people find out the story behind Epsilon Concepts and my personal adventure in this fast-paced digital world. In a nutshell, I started my first successful company at the age of 14 (not including freelance bitch work, of course, as that started much earlier) and have simply worked hard since then to continue to grow my company and as an individual. Let me give you some background: when I was 14 I was already very entrepreneurial and I also realized at a young age that though money isn’t everything, it certainly helps and provides freedom and leverage. I also thoroughly enjoyed working. I guess I should be more specific: I didn’t really enjoy physical or mental labor in_the_act. I think saying I relished the actual work all the time would be a lie. But I did certainly love the way it made me feel and I loved the relationships that good, hard work helped create. I experienced what it felt like to be able to buy your own things and the sense of freedom and security that money can bring. I felt pride when I tried really hard on a job well done, and felt gratified when it was a thorough, professional project completed.
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Be Yourself

Be Yourself “Wherever you go, go with all your heart.” -Confucius “Be yourself” is a pretty cliche statement, but its value cannot be diminished despite the frequency of its use.  Authenticity has been on a lot of minds lately and personality is even a new P in marketing (according to author Rohit Bhargava).  In this new era of the web and with the evolution of the open source paradigm, those with personality, humanity, and authenticity will likely succeed.  The skin of protection and privacy is disappearing, word spreads quicker, and …
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How To Send in Your Resume

Instead of the 2nd part of the Social Media Success Checklist post, I’d like to show you about my favorite resume experience so far. Although we get a lot them, they mostly follow a tediously boring and predictable, template-like pattern. Sometimes people will get creative and add creative touches but for the most part they all follow a predictable, template-like pattern. All of that changed for us last week when we got this from E—-: Please choose from the following responses as I’m trying to plan my future.  Feel free …
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Famous Failures