Category Archives: Marketing
An Introduction To The Social Media Campaign Success Checklist
The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own. The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context: The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run …
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The Reaction That Made Me Think Again
I had initially skipped this presentation when I ran into it a few months ago until I ran into The PowerPoint That Made Me Cry (because I was happy) on ExperienceCurve: Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes. In my book, anything strong enough to provoke such a reaction should not be brushed off quickly. Read it and weep. HT: ExperienceCurve Happiness as Your Business Model View SlideShare …
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IMAGES: USPS Usability
The United States Postal Service really impressed me today with their mail forwarding process. What an example of usability at its finest… thanks USPS for recognizing the value of easy!
The Wizard behind the Curtain
“Pay no attention to that man behind the curtain” – The Wizard When I think of The Wizard from The Wizard of Oz, I think of a question I remember having even at the age of 6 when I first remember watching this movie. Why is this man hiding behind the curtain? Why not just come out and say it himself? What’s the thinking here? So I’ve pondered just why the Wizard is behind the curtain. I’ve concluded that placing himself behind the curtain offered these probable advantages: spectacular awe-inspiring …
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go small to grow tall or don’t go at all
Apparently small is the new big. Seth Godin‘s been writing about it for a while now, I hear. And those guys over at 37Signals have certainly been long-time evangelists. Here at Epsilon Concepts, it’s been our key mantra. By focusing on producing the biggest outputs (projects, clients, products, legal insulation, advertising, etc…) for the lowest costs (time/money/resources), you can develop lean habits that will serve you well in business. All to often, large companies and venture-backed start-ups simply lose sight of a $1. These $1s add up and before you …
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Prioritizing For A Less Than Ideal Economy
It would seem as though we are going through what could be a prolonged global recession. Banks collapsing, easy credit gone, rising fuel and food prices, the continually weakening dollar. None of these portend good things. If you haven’t already felt the effects of these less than ideal economic times, chances are you will in the near future. If you rely on subscriptions, sales, or advertising for your cash flow, less consumer spending means less money in your pocket. The entire American economy is something of a huge bubble right …
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How do social networks build community?
I’ve thought about this quite a bit lately. I’ve actually come to wonder if they do help build community at all. I seem to experience less community now than I did before I had a Myspace, Facebook, or Virb membership. I think part of this is because of the isolation that telecommunications seems to foster. Talk is cheap, we can talk with anyone we want to any time we want. Since supply is so high, we value people’s words and opinions very little. Community, real community that matters, that has …
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