Category Archives: Marketing
Who is John Galt?
I was sitting outside a cafe in Prague, sipping on a glass of Jameson. Vanessa, from Brazil, points at my wrist and asks, “What does your tattoo say?” “It says, ‘Who is John Galt.’” “Who is John Galt?” She asks. It’s the natural follow up question, one which I’m used to getting. I was with a group of people who all went to the same church. Most of my best friends are quite religious, my father is a pastor. I however am not extremely religious. I do enjoy the study …
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No Soup For You!
“Client is always King” (Except when that’s not profitable) There’s an interesting thing that occurs in the world of business. A business or consultant being respected/liked/popular/and otherwise showered with sales in the form of cash and cookies despite that they practice the opposite of “customer-first-always.” Plenty of angry or controversial business owners have existed in time, from the Soup Nazi on Seinfeld (who was based on a real person), to that stuck up restaurant down the road, to the hip club that only lets the beautiful in, with no remorse …
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Want some PR? Get your social network start-up on Mashable!
Looking to make a splash with the launch of your social networking start-up? Step #1: Get featured on Mashable “Over the past few months, I’ve had the privilege of meeting many of our readers at our various events around the country. Without a doubt, the number one most frequently asked question at these events has been “how do I get my startup featured on Mashable?” While there is no secret sauce, I thought I’d take this opportunity to remind people what we’re looking for and why we choose to cover …
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Emperors Should Wear Clothes
As a means of communication, words are incredibly important. In lieu of verbally exchanging words, we use written text to do the bulk of the communication for us online. Any degree of miscommunication can have far reaching consequences (online), so every “i” has to be dotted, every “t” crossed, and every word weighed. However, good content, like the emperor who needed to put some clothes on, should always strive to look first rate. Enter typography, whose sole aim is to dress words up so that they look good. Its noble …
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It’s the little things…
Often in life, it’s the little things that make the difference, push the limits, make the sale, or impress and excite. As an example, I stayed this weekend at the beautiful Loews Santa Monica Beach Hotel and they did something small that made me really want to come back. We’ve driven across the country over the last few days (2700 miles is no easy task) and we’ve had to travel with my wife and I’s cat. This may seem like no big deal, but during the whole trip it’s been …
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Social Media Marketing (& Squidoo)
A key point often forgot (or simply ignored) by marketers and individuals looking to make a splash in the social media realm is the idea that you need to add value to receive value in the world of web 2.0. Countless stories can be cited of companies and marketers entering the social media and social networking fray trying to tap into the social sphere, but ignoring the very core reason why the social realm exists. This reason is so that users can help users. Collaboration is the cornerstone of community …
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LinkList 1.0
From Seth Godin: How to title stuff The truth about word of mouth Social Media/Blog Marketing Networking on several social sites Link Bait Articles How Companies Blog Corporate Blogging Resources Flickr for Marketing, PR, and Online Demos Tweeterboard (Top 100) 10 Social Media Strategies for the Fortune 1000 Corporations What Works/Doesn’t Work in Online Marketing The Many Forms of Web Marketing for the 2007 Web Guerrilla Marketing Ideas for Your Website How To Encourage clients to Engage in Social Media 8 Simple Rules For Social Media Marketing in Business to …
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Get Real
It’s the easiest yet hardest way to have success in business. It’s called “authenticity.” In an age of spam, advertising inundation, and fast food, our senses are being vied for seemingly every minute of everyday. In order to get through the junk, businesses oftentimes resort to the quick and easy way of dealing with the problem by simply making it bigger with more clutter and more junk! Instead of the hard approach of doing something remarkable, most do something adequate and simply make it appear to be remarkable. The bad …
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Creating Customer Comfort
Privacy Policy (creating a well thought out privacy policy is integral to giving your visitors/customers peace of mind when sharing their private information with you) Portfolio/Catalog (whether you’re selling products or services, people love to see tangible examples of what you have done and can do) Testimonials (let your previous customers do the selling and your current prospects will be reassured like nothing else) Case Studies (case studies are the next step above testimonials and are great ways of showing your prospects well-documented evidence of your aptitude from an unbiased …
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