Category Archives: Social Media Marketing
7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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An Introduction To The Social Media Campaign Success Checklist
The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own. The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context: The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run …
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Don’t Invade My Space
The following is a guest post from Bob Sale and if we had our way, there will be more to come from him. In order to illuminate why social networking sites such as Myspace might be misleading to employers, let me paint you a mind picture: You’re an employer. You received a resume that caught your attention because it was really good……a little too really good. You become suspicious and decide to research the person’s personality by googling their name. You type in Rob Jansen into the search engine and …
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The Reaction That Made Me Think Again
I had initially skipped this presentation when I ran into it a few months ago until I ran into The PowerPoint That Made Me Cry (because I was happy) on ExperienceCurve: Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes. In my book, anything strong enough to provoke such a reaction should not be brushed off quickly. Read it and weep. HT: ExperienceCurve Happiness as Your Business Model View SlideShare …
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The Wizard behind the Curtain
“Pay no attention to that man behind the curtain” – The Wizard When I think of The Wizard from The Wizard of Oz, I think of a question I remember having even at the age of 6 when I first remember watching this movie. Why is this man hiding behind the curtain? Why not just come out and say it himself? What’s the thinking here? So I’ve pondered just why the Wizard is behind the curtain. I’ve concluded that placing himself behind the curtain offered these probable advantages: spectacular awe-inspiring …
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Be Useful (or How to Take Over the World)
The cell is the basic unit of the human body. Each cell is made up of unique little parts that make it run do and do what it needs to do. Cells then group together to form organs, which in turn group together to form organ systems. This is what makes up the human being and everything else that goes along with being one: going to work, paying taxes, not slamming the jerk that just cut you off (also known as living everyday as a human being). We all in …
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