Category Archives: Social Networking
7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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An Introduction To The Social Media Campaign Success Checklist
The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own. The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context: The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run …
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Don’t Invade My Space
The following is a guest post from Bob Sale and if we had our way, there will be more to come from him. In order to illuminate why social networking sites such as Myspace might be misleading to employers, let me paint you a mind picture: You’re an employer. You received a resume that caught your attention because it was really good……a little too really good. You become suspicious and decide to research the person’s personality by googling their name. You type in Rob Jansen into the search engine and …
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My Election Day Arsenal
I wasn’t planning on following the election too closely this year, but I can’t help myself considering the enticing tools available online. So here’s my online election arsenal for the day: I’m using Pollster.com to follow polling data (a couple of other projection sites are covered in Mashable’s 12 Presidential Poll and Electoral Projection Resources) and for twitter eye candy there’s the Election Results According to Twitter. For coverage: Election 2008 on Current tv “Co-hosted by Digg and Twitter, with video from 12seconds.tv, and with a Live DJ set by …
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There’s a Shift in the Political Landscape and You’re Invited
Recently I had the opportunity to sit down with Alan Silberberg, CEO of You2Gov.com, a former White House staffer for former President Bill Clinton, to discuss his exciting new political social networking website. In addition to discussing You2Gov’s current and soon-to-be released features for users, we also discussed the evolution of politics in the new digital era and how social media is changing the landscape – fascinating to observe a whole new era of political action develop right before our eyes!? Silberberg explained that he built You2Gov for one reason: …
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Textless Tuesday: Meet Monkey
Meet Monkey BBC’s come up with the perfect way to follow the Olympics: an Adobe Air-based desktop application that lets you follow your favorite Olympic sports, set reminders, view the medal table, etc… You’ll certainly love the art if you like the Gorillaz (same artist). Plus, everyone loves monkeys so this is the perfect excuse to have one of the furry bastards around until you feel the need to move on to other forms of entertainment. The fact that you don’t actually have to do much is the more obvious …
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