Category Archives: SociaLists

Finding Investors for your Website – Part 4

Having a killer pitch is of utmost importance in securing investors for your project. It’s imperative you have a business plan, marketing plan and projections. It’s important to have an engaging executive summary. A project blueprint for the website is critical to investors understanding and feeling comfortable with the launch strategy. A logo for your business/website and any mocked up pages from the website helps tremendously. Essentially, the further along in the process of building out a successful website, the better off you are. The more you can provide in the way of blueprints, designs, coded pages, functional sections, or a beta version the higher your chances of landing investors are.
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Facebook vs. Twitter, if you had to choose

Benjamin K. from Florida asks: “I have a limited amount of time to spend on social media marketing for my apparel company. If I had to choose, should I spend more time on Twitter or Facebook? Which provides the best ROI from a time perspective?”
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Engaging Conversations: Cast One, Episode Two: Feedback and Ratings in Social Media

Recently Robby Berthume of Epsilon Concepts and Moon Berthume sat down with Andy Koehn, Jeff Haden, and Andrea Knight to discuss how social media is affecting business models, particularly in jewelry and bridal related industries, over a series of eight webisodes. The series was produced by Where To Get Engaged, an engagement and wedding social network marketed by Moon Berthume, and directed by Josh Gooden. What follows is episode two.
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Twitter For The Rest Of Us (Pt 2) + 10 Ways To Use Twitter

Last week I wrote about what exactly Twitter is. Despite how popular Twitter has become, believe it or not there is still a large group (we’ll call these the “late bloomers”) who have no idea what’s going on. I know, hard to imagine. So we defined Twitter and discussed who started it, why it’s popular, how I personally use it, and the love and hate going around about it, complete with a video mocking the concept of twits and tweats. This week, I want to continue the discussion by attempting to answer the following question…
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An Important Note on the Abuse of the Phrase “Social Media Campaign”

Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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Be Yourself

Be Yourself “Wherever you go, go with all your heart.” -Confucius “Be yourself” is a pretty cliche statement, but its value cannot be diminished despite the frequency of its use.  Authenticity has been on a lot of minds lately and personality is even a new P in marketing (according to author Rohit Bhargava).  In this new era of the web and with the evolution of the open source paradigm, those with personality, humanity, and authenticity will likely succeed.  The skin of protection and privacy is disappearing, word spreads quicker, and …
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Poetry in Motion

Zidane The Legend 2008 from africa87 on Vimeo (FF to 9:00 mins for the really good stuff).

Kevin Kelly on Web 10.0

Note: Kevin Kelly also has one of the best examples of lifestreaming I’ve ever seen. Check out his site: http://kk.org/ to see what I mean.