Long gone are the days of boring mass-market charities and impersonal giving catered towards older white males. Web 2.0 has arrived and it has dramatically changed the face of online charity. The Internet makes it possible for virtually any social player to have a voice and a method of raising money. Web 2.0 has impacted charitable giving in powerful ways, from politics to AIDS research. Top charitable causes in the web 2.0 fray incorporate social media and social networking to help spread viral ideas, facilitate community around causes, and involve …
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