A key point often forgot (or simply ignored) by marketers and individuals looking to make a splash in the social media realm is the idea that you need to add value to receive value in the world of web 2.0.   Countless stories can be cited of companies and marketers entering the social media and social networking fray trying to tap into the social sphere, but ignoring the very core reason why the social realm exists.  This reason is so that users can help users.  Collaboration is the cornerstone of community …
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