Tag Archives: details
Life is in the details
In this current era of economic hardship, it’s popular in the world of suits to cut costs and corners and in general look for ways to do less, yet make more (instead of doing more with less). Yet, it’s during tight times that ad spends are critical, when extreme customer service is crucial. It’s when things are tough that it’s necessary to step back and enhance an offering. And it’s the details that matter. Whether it’s: your business card your services your products your business dress your office appearance your …
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It’s the little things…
Often in life, it’s the little things that make the difference, push the limits, make the sale, or impress and excite. As an example, I stayed this weekend at the beautiful Loews Santa Monica Beach Hotel and they did something small that made me really want to come back. We’ve driven across the country over the last few days (2700 miles is no easy task) and we’ve had to travel with my wife and I’s cat. This may seem like no big deal, but during the whole trip it’s been …
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