1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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