2. Present data visually

3. Use readable type

4. Use simple forms

One of my favorites: V for Vendetta in Kinetic Typography

Note 1: Some of the videos contain French of the bawdy kind so some of the videos aren’t for the soft at heart

Note 2: Pulp Fiction in Kinetic Typography is another great vid (although you should keep the previous note in mind)

2. From Typographica: Favorite Typefaces of 2007 (a.ka. the Oscars of Typography)

3. Does Olicana remind you of Benjamin Franklin. Or is it just me?

4. Another great example of typography in motion (well worth the download if typography is your cup of tea)

5. If you ever want to have some real fun with typography (like designing your own font, for example), this interview with Jos Buivenga is a great place to start (this wiki from Typophile is also a good starting point)

6. Characteristics of Type on the Web from the Web Style Guide

However, good content, like the emperor who needed to put some clothes on, should always strive to look first rate.

Enter typography, whose sole aim is to dress words up so that they look good. Its noble aspirations are simple: to make the reading experience easier, by relegating itself so far into the background that it’s never noticed.

Regardless of how tricky typography on the web can be, it is the responsibility of everyone on a design project (both team members and stakeholders) to bother about a website’s type. After all, if you want me to take the time to read your marketing pitch, or your smashing novel, why should it also be hard for me to read it?

If we’re on the same page so far, then here are some guiding principles on selecting type:

1. Read it- Just because you’re writing a masterpiece on Antiqua doesn’t mean you should write it using Antiqua. Reading the material (to understand it) will provide a better understanding of the copy’s context, and the user’s needs. This in turn translates into subtle changes to the over all look and feel of the website.

2. Know your audience- Blaktur is not the way to go on a pre-school program’s website, so it’s important that you know who your audience will be.

3. What will it look like?- Convention over configuration is not always a bad thing so keep in mind that there are limitations on the available font choices. Here’s another good article on the topic.

4. It’s not the end of the world- At the end of the day, your decision is subjective since there is no “end all” formula. As long as you diligently address the above, the whole time remembering that “it takes five hundred small details to make one favorable impression”, you should be fine.