“If companies understand the true cost of environmental factors to their bottom line, they are more likely to do something about it on their own.” – Janet Ranganathan, World Resources Institute As promised, I’ll be posting responses over the next few weeks to each of the 2008 trends I previously posted and how you can take advantage of each trend in the context of your business. I’m going to start with “The Green Life” trend.With the rise of popularity in “going green” NOW is the time to build-in environmentally and …
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