If you’ve been bitten by the social network bug, you’re not alone. You are joining the ranks of thousands of other entrepreneurs pining for a social network to meet the needs of particular niche or provide utility to an increasingly “social-spoiled” audience. Social networking, and I’ll talk about this in my next blog post, isn’t just for socializing. It’s not only for consumers and it isn’t simply about conversation. Social networking is a feature, not a product and as such can dramatically enhance and impact an e-commerce website, directory or content-driven site. Social networks have many faces. There are simple, turnkey social networks like Ning and custom, complex social networks like WhereToGetEngaged.com and of course THE social network, Facebook.
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