Tag Archives: Marketing
Go the Extra Mile
When was the last time you saw something remarkable? When was the last time someone went the extra mile to help you out? We all know the feeling we get when someone goes above the call of duty to do something nice. Walter Levine built his security company into the largest in Connecticut by guaranteeing to “…deliver the service within 40 minutes after receiving your phone call, or you get it free.” Not too difficult to see the connection. In high school, Michael Dell sent welcome letters to new residents …
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It’s the little things…
Often in life, it’s the little things that make the difference, push the limits, make the sale, or impress and excite. As an example, I stayed this weekend at the beautiful Loews Santa Monica Beach Hotel and they did something small that made me really want to come back. We’ve driven across the country over the last few days (2700 miles is no easy task) and we’ve had to travel with my wife and I’s cat. This may seem like no big deal, but during the whole trip it’s been …
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