Tag Archives: overdogs

Here’s to the Underdog

If you’re a small business, the odds are stacked high against you. Your competition is bigger, better funded and has an established brand image. They also don’t have to worry about raising funds or attracting new talent. You on the other hand, have no brand image, are constantly plagued with cash flow problems, and might even have faced the possibility of not receiving a salary next month. Other times,  sheer luck is the only way you’re able to open shop on Monday. More icing on the cake: you’re never really …
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