Things Worth Talking About » search engine optimization

Epsilon Concepts Launches Moon Berthume, a Los Angeles Internet Marketing Consultancy

Robby Berthume — Thu, 18 Jun 2009 15:40:02 +0000

Moon Berthume was launched this month by partners and digital business gurus Sam Moon and Rob Berthume as an offshoot of their digital agency, Epsilon Concepts. Rob Berthume founded Epsilon Concepts in 2000 and Sam Moon joined in 2007. Epsilon Concepts is a profitable digital agency based in downtown Los Angeles, California that provides design, development, and consulting for web, print, mobile, branding, and social media. Through Epsilon Concepts, the partners completed over 250 web production and marketing projects for start-ups, small businesses, and Fortune 500s and they saw the need to build out a separate, focused agency specializing in search engine and social media marketing. Having produced numerous successful web projects in a variety of industries, the partners knew the time was right to create the Moon Berthume brand and put their names on the line with each marketing initiative accepted.

Moon Berthume effectively leverages the economies of scale and talent pool available through Epsilon Concepts. Backed by Sam Moon, Robby Berthume and a group of diligent and experienced marketers including link builders, copywriters, search engine optimizers, social media gurus, bloggers, and PPC managers, Moon Berthume can and has provided quantified results for numerous start-ups. You can read about the Moon Berthume Paradigm here.

Moon Berthume specializes in search engine marketing, social media marketing, and traffic generation for social media related start-ups as well as established brands and web properties. They can also handle other various aspects of digital marketing. Acting as consultants, if they can’t do it, they probably have an expert within their network and can find the right support for your needs.

Check out Moon Berthume online at http://www.moonberthume.com and subscribe to Moon Berthume Monthly.

Dr. SEOuss

Robby Berthume — Wed, 11 Mar 2009 18:12:09 +0000

I would not, could not, be on the first page.
I could not, would not, and grew enraged.
I was not ready to go black hat.
I was not ready with a budget so fat.
I dreamed of links, conversions, and bots.
I dreamed of tags, titles, and slots.

How then will my web page now grow?
Where then should I for SEO go?
CPC, CPM, CRM is Greek.
CSS, CPA, B2C is true Geek.
Blogging and good content I know I must make.
But code validation I am afraid I will break.

I want natural results, so I’m going organic.
Yet I want quicker results since I’m in a panic.
So pay-per-click and banner ads now I will place.
Twitter and Facebook may push my slow pace.
SMM and mobile is now everywhere.
If only I knew how to prepare.

Where should I go for traffic and leads?
How can I make my bounce rate recede?
Affiliates I want and reciprocals I call.
DMOZ and Delicious, I now easily recall.
My hat is now white my code is clean.
I am ready for Google, no longer am I green.

- @epsilonc

[EssentiaList] Search Engine Optimization Toolkit Edition

Robby Berthume — Fri, 22 Feb 2008 11:00:20 +0000

Search Engine Optimization (SEO) is the necessary art and science of positioning your website as relevant in the eyes of search engines. Often overlooked because of the time it takes to get results, SEO can be a very valuable marketing tool if used properly.

The following tools cover several SEO aspects that most websites require and are perfect for search engine optimizers, search engine buffs in general, or the overachieving website owner willing to take the extra step to make their site that much better.

SEO Analyzer
Grades your website’s search engine optimization level by analyzing download time, semantic structure, use of table elements, etc…
Link Value
This link value tool can help you decide if a link is worth paying for by calculating the link value per month of a given website.
Another great tool from Link Vendor: Outbound Links
Keyword Density
To determine a website’s theme and relevant terms, one of the factors search engines consider is keyword density. This tool will help you balance your website’s keyword density by mimicking search engine spider behavior and returning a table of density values for key terms.
Keyword Cloud “is a visual depiction of keywords used on a website, keywords having higher density are depicted in larger fonts. “
KwMap
Simply put: “A Keyword Map for the Whole Internet”
Keyword Difficulty
Great tool to analyze the competition you’re up against for particular a search term by analyzing “how difficult it will be to rank for a particular term.”
Title & Meta Tags Generator
Instantly create the meta tags you need for your website. This tool will also generate title tags, description, abstract, keyword, and robot meta tags (more info here).
One great way to get your website noticed, is to submit to directories. Last time I did a search for “online directory,” Google returned 70,000,000 results. Clearly managing all those directory submissions is a pain (i.e, a slightly necessary pain). Enter the Directory Submission Manager, which removes the pain of “directory management”, while helping you monitor and track your directory submissions.
Advanced Google Searches
Very useful Google tool that will analyze, pages indexed by Google, pages with a specified keyword (in title, URL, file, etc..), keyword definitions and synonyms, and _many_ more.

Want more?

Here you go then:

-FTK