Tag Archives: seth godin

The Ubiquity of Tribes & The Widgets That Track Them

It’s clear the Internet is changing our world as we know it and we’re starting to see a significant shift in the balance of influence. American politics is slowly starting to wake up to this reality and only time will tell where we go from here. But being submersed in the drama of American politics makes it really easy to forget about what’s going on elsewhere. This month’s issue of Wired changes that with a story on what social media’s doing to slowly crack the tightly controlled structure of authority …
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go small to grow tall or don’t go at all

Apparently small is the new big.  Seth Godin‘s been writing about it for a while now, I hear.  And those guys over at 37Signals have certainly been long-time evangelists.  Here at Epsilon Concepts, it’s been our key mantra.  By focusing on producing the biggest outputs (projects, clients, products, legal insulation, advertising, etc…) for the lowest costs (time/money/resources), you can develop lean habits that will serve you well in business.  All to often, large companies and venture-backed start-ups simply lose sight of a $1.  These $1s add up and before you …
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LinkList 1.0

From Seth Godin: How to title stuff The truth about word of mouth Social Media/Blog Marketing Networking on several social sites Link Bait Articles How Companies Blog Corporate Blogging Resources Flickr for Marketing, PR, and Online Demos Tweeterboard (Top 100) 10 Social Media Strategies for the Fortune 1000 Corporations What Works/Doesn’t Work in Online Marketing The Many Forms of Web Marketing for the 2007 Web Guerrilla Marketing Ideas for Your Website How To Encourage clients to Engage in Social Media 8 Simple Rules For Social Media Marketing in Business to …
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99%

99% of your social network’s current and/or future users are what I call “reactive users.” This group is content to read and accept, but isn’t the group that is going to customize their profile to an extreme, contribute blog posts, upload videos, spread the word virally, etc… I’m not saying that this group won’t do these activities, just that they will approach these activities with a limited amount of energy and commitment as well as a different paradigm. The 1% left are the “proactive users.” Seth Godin in his new …
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