Often in life, it’s the little things that make the difference, push the limits, make the sale, or impress and excite. As an example, I stayed this weekend at the beautiful Loews Santa Monica Beach Hotel and they did something small that made me really want to come back. We’ve driven across the country over the last few days (2700 miles is no easy task) and we’ve had to travel with my wife and I’s cat. This may seem like no big deal, but during the whole trip it’s been …
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