Tag Archives: social media campaign
An Important Note on the Abuse of the Phrase “Social Media Campaign”
Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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In Action: The Successful Social Media Campaign
If you’re up for a good read, take a look at Mashable’s HOW TO: Grow a Startup 300% in 3 Days? SocialMedian Tells All. The title is bloated, but the article is important for at a few good reasons: People are the heart of any worthwhile business model (See also: Happiness as a business model) Listen to user feedback and actively do something about the feedback you’re getting Change should not be implemented lightly. Or slowly Forget traffic. You’re nothing without engagement Always build a good user interface. Always. Here’s …
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6 Things To Avoid In a Social Media Campaign
Don’t work without a system Although it’s easier to see the connection between creating media and art, code too is an art. Managed chaos is required so they can all work well together: each creative process should work within a framework with defined ways of going about it. A lot of it maybe uncharted territory so at the very least, clearly communicate the big picture. Don’t set unreasonable goals This is worse than setting no goals at all. Stretching the team too far guarantees that Monday through Friday, everyone’s simply …
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7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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An Introduction To The Social Media Campaign Success Checklist
The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own. The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context: The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run …
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