Tag Archives: social media context
6 Things To Avoid In a Social Media Campaign
Don’t work without a system Although it’s easier to see the connection between creating media and art, code too is an art. Managed chaos is required so they can all work well together: each creative process should work within a framework with defined ways of going about it. A lot of it maybe uncharted territory so at the very least, clearly communicate the big picture. Don’t set unreasonable goals This is worse than setting no goals at all. Stretching the team too far guarantees that Monday through Friday, everyone’s simply …
Read Full Post
7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
Read Full Post
An Introduction To The Social Media Campaign Success Checklist
The next two posts are going to outline what it takes IMO to get a successful social media campaign started so that it can keep going on its own. The list is based on three pieces of literature and I’d like to tell you a little bit about so we can establish some context: The first is the article from Alternet, The Growth of Talking Points Memo: A Case Study in Independent Media, which has gone from teeny-weeny personal blog to independent media empire (which is what every well run …
Read Full Post
Don’t Invade My Space
The following is a guest post from Bob Sale and if we had our way, there will be more to come from him. In order to illuminate why social networking sites such as Myspace might be misleading to employers, let me paint you a mind picture: You’re an employer. You received a resume that caught your attention because it was really good……a little too really good. You become suspicious and decide to research the person’s personality by googling their name. You type in Rob Jansen into the search engine and …
Read Full Post
