Tag Archives: Social Media Marketing

Epsilon Concepts Launches Moon Berthume, a Los Angeles Internet Marketing Consultancy

Moon Berthume was launched this month by partners and digital business gurus Sam Moon and Rob Berthume as an offshoot of their digital agency, Epsilon Concepts. Rob Berthume founded Epsilon Concepts in 2000 and Sam Moon joined in 2007. Epsilon Concepts is a profitable digital agency based in downtown Los Angeles, California that provides design, development, and consulting for web, print, mobile, branding, and social media. Through Epsilon Concepts, the partners completed over 250 web production and marketing projects for start-ups, small businesses, and Fortune 500s and they saw the need to build out a separate, focused agency specializing in search engine and social media marketing. Having produced numerous successful web projects in a variety of industries, the partners knew the time was right to create the Moon Berthume brand and put their names on the line with each marketing initiative accepted.
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Dr. SEOuss

I would not, could not, be on the first page. I could not, would not, and grew enraged. I was not ready to go black hat. I was not ready with a budget so fat. I dreamed of links, conversions, and bots. I dreamed of tags, titles, and slots. How then will my web page now grow? Where then should I for SEO go? CPC, CPM, CRM is Greek. CSS, CPA, B2C is true Geek. Blogging and good content I know I must make. But code validation I am afraid …
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An Important Note on the Abuse of the Phrase “Social Media Campaign”

Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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Social Media Marketing (& Squidoo)

A key point often forgot (or simply ignored) by marketers and individuals looking to make a splash in the social media realm is the idea that you need to add value to receive value in the world of web 2.0.   Countless stories can be cited of companies and marketers entering the social media and social networking fray trying to tap into the social sphere, but ignoring the very core reason why the social realm exists.  This reason is so that users can help users.  Collaboration is the cornerstone of community …
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LinkList 1.0

From Seth Godin: How to title stuff The truth about word of mouth Social Media/Blog Marketing Networking on several social sites Link Bait Articles How Companies Blog Corporate Blogging Resources Flickr for Marketing, PR, and Online Demos Tweeterboard (Top 100) 10 Social Media Strategies for the Fortune 1000 Corporations What Works/Doesn’t Work in Online Marketing The Many Forms of Web Marketing for the 2007 Web Guerrilla Marketing Ideas for Your Website How To Encourage clients to Engage in Social Media 8 Simple Rules For Social Media Marketing in Business to …
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