Although I have used it before, I detest the word campaign in the phrase “Social Media Campaign”. Conversations trump campaigns and the word “campaign” has a military undertone I’m not comfortable with. The people you’re supposed to be having a conversation with are not enemies to be raped, pillaged & plundered. Although I will continue to use the phrase, it would be nice to find a more accurate way of describing how brands initiate conversations with true fans (see also: Seth Godin’s Tribes) Until that happens, I will continue to …
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