Tag Archives: Social Networking
[SociaList] March 17, 2008
Girls In US And UK Command Remarkable Web Usage Numbers (girls and young women are now the most prolific web users) “Found in Sunday’s edition of The Times of London, an article by Kate Spicer and Abul Tahrreport documents a trend of increasing Web adoption among girls and young women in both the US and UK. This finding does not only pertain to blogging. It includes most all common and habitual tasks: shopping, social networking, referencing educational material, etc.”…”According to a recent Pew Internet Project targeted at teens, 35% of …
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Social Media Marketing (& Squidoo)
A key point often forgot (or simply ignored) by marketers and individuals looking to make a splash in the social media realm is the idea that you need to add value to receive value in the world of web 2.0. Countless stories can be cited of companies and marketers entering the social media and social networking fray trying to tap into the social sphere, but ignoring the very core reason why the social realm exists. This reason is so that users can help users. Collaboration is the cornerstone of community …
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[SociaList] March 6, 2008
What’s new and notable in the social networking realm? David Kirkpatrick, Senior Editor of Fortune, did an interesting write-up entitled “Geography, social media and breakfast“: “Combining social networks with geographic information was one of the big ideas at a gathering this week of uber-techies and media digirati in New York.”…”The next big thing is the integration of location-based information with social networking applications. At least that’s one conclusion I took from a high-energy “social media” breakfast for 100 techies in New York this week.”…”Not only will you see what someone …
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[SociaList] February 25, 2008
The latest headlines from the social networking realm: More Firms Create High-end, Custom Social Networks “A highly customized social network can run between six and seven figures. But those are ones with lots of bells and whistles. Even with the cost, social networks have become the Web site of this decade. Back in the ’90s if you didn’t have a Web site you were irrelevant; the same was true with having an e-commerce site in 2001. That is where social networks are right now.” I couldn’t agree more with Jerry …
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[SociaList] February 18, 2008
Here are just a few of the latest headlines in the social networking realm. Both positive and negative, the social networking space is shifting and evolving with every day that passes as the expanding force of social networks adjust and re-adjust their approaches and strategies in light of changing statistics, problems, and breakthroughs. It’s interesting to note that it seems more and more people are realizing that turnkey social networking platforms (e.g. “launch your social network in minutes!”) may not always be the best route to take. A custom, scalable …
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99%
99% of your social network’s current and/or future users are what I call “reactive users.” This group is content to read and accept, but isn’t the group that is going to customize their profile to an extreme, contribute blog posts, upload videos, spread the word virally, etc… I’m not saying that this group won’t do these activities, just that they will approach these activities with a limited amount of energy and commitment as well as a different paradigm. The 1% left are the “proactive users.” Seth Godin in his new …
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“Generation mySpace Is Getting Fed Up”
Interesting recent article in BusinessWeek on how users are spending less time on social networks (despite a still strong 11.5% growth rate) and are getting frustrated with advertising. All of this while more and more companies are spending more and more money on ads. It will be interesting to watch the next breed of social networking websites that aren’t over-funded and over-valued do a better job at monetization then their gargantuan brothers in Palo Alto. IMO, the recipe for monetizing a social networking website can’t simply be ads or another …
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Differentiating Your Social Networking Website (Part 1)
In what’s becoming a crowded space (though don’t get me wrong, there is still much seating and standing room), social networking websites in mass have “officially” arrived. Sure, the industry powerhouses have been around for some time now, but over the last couple of years it’s feeling like “Star Wars — Attack of the Clones” with all of the social networking websites cropping up around this niche and that specialty and those demographics. It’s similar to the domain name explosion or the rise of e-commerce; more often than not if …
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