Tag Archives: social networks
How do social networks build community?
I’ve thought about this quite a bit lately. I’ve actually come to wonder if they do help build community at all. I seem to experience less community now than I did before I had a Myspace, Facebook, or Virb membership. I think part of this is because of the isolation that telecommunications seems to foster. Talk is cheap, we can talk with anyone we want to any time we want. Since supply is so high, we value people’s words and opinions very little. Community, real community that matters, that has …
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[SociaList] March 12, 2008
“Social networks are good for PR but not for advertising” “WPP found that more of their clients were interested in keeping consumers updated on company changes, events and specials and that social networking sites were a good way to do this. However, advertising on social networks was not as popular, leading the company to deduce that social networks are helping businesses but in a different way than originally thought. From the beginning, many businesses have been interested in creating branded micro-sites within social networks. What this trend report indicates is …
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