Tag Archives: technology
6 Things To Avoid In a Social Media Campaign
Don’t work without a system Although it’s easier to see the connection between creating media and art, code too is an art. Managed chaos is required so they can all work well together: each creative process should work within a framework with defined ways of going about it. A lot of it maybe uncharted territory so at the very least, clearly communicate the big picture. Don’t set unreasonable goals This is worse than setting no goals at all. Stretching the team too far guarantees that Monday through Friday, everyone’s simply …
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7 Ways To Ensure A Successful Social Media Campaign
1. Create & follow a Social Media Campaign Plan Obviously it is important to plan out any project before starting out. At the very least, establishing a basic idea of what you hope to achieve means it’ll be easier to keep everyone involved on the same page. (In a similar vein, don’t overdo the planning or it’ll end up hurting more than helping. Be like water.) 2. Empower campaign personnel Who manages your communication channels? What tools do they need? Do they work in an environment that actually helps them …
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Mothers and Facebook
I know a technology has reached maturity when my mom starts using it. I remember, my mother was always fairly familiar with technology. However she has always been behind the curve compared to my generation and people more familiar with technology. My parents started using e-mail in the mid 90′s. They didn’t really start taking advantage of smart phones and PDAs until 2002-2003. They’re both in their fifties now, err, I mean mom is 38. And when they do adopt new technologies, they usually end up using them fairly regularly, …
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