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	<title>Things Worth Talking About &#187; why is the wizard behind the curtain</title>
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	<description>rants, raves and commentary by founder/ceo Robby Berthume</description>
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		<title>The Wizard behind the Curtain</title>
		<link>http://www.eclyptix.com/blog/2008/10/the-wizard-behind-the-curtain/</link>
		<comments>http://www.eclyptix.com/blog/2008/10/the-wizard-behind-the-curtain/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 05:26:25 +0000</pubDate>
		<dc:creator>Robby Berthume</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivational & Opinion]]></category>
		<category><![CDATA[Recommended & Lists]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[spotting wizards]]></category>
		<category><![CDATA[the wizard]]></category>
		<category><![CDATA[the wizard of oz]]></category>
		<category><![CDATA[why is the wizard behind the curtain]]></category>
		<category><![CDATA[wizard of oz]]></category>
		<category><![CDATA[your inner wizard of oz]]></category>

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		<description><![CDATA[&#8220;Pay no attention to that man behind the curtain&#8221; &#8211; The Wizard When I think of The Wizard from The Wizard of Oz, I think of a question I remember having even at the age of 6 when I first remember watching this movie.  Why is this man hiding behind the curtain?  Why not just come out and say it himself?  What&#8217;s the thinking here? So I&#8217;ve pondered just why the Wizard is behind the curtain. I&#8217;ve concluded that placing himself behind the curtain offered these probable advantages: spectacular awe-inspiring &#8230;<br /><a class="more-link more" href="http://www.eclyptix.com/blog/2008/10/the-wizard-behind-the-curtain/">Read Full Post</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://eclyptix.com/blog/wp-content/uploads/2008/10/wizard-of-oz2.jpg"><img class="size-full wp-image-482 aligncenter" title="wizard-of-oz2" src="http://eclyptix.com/blog/wp-content/uploads/2008/10/wizard-of-oz2.jpg" alt="" width="543" height="445" /></a></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>&#8220;Pay no attention to that man behind the curtain&#8221; &#8211; <em>The Wizard</em></strong></p>
<p>When I think of The Wizard from <em>The Wizard of Oz</em>, I think of a question I remember having even at the age of 6 when I first remember watching this movie.  Why is this man hiding behind the curtain?  Why not just come out and say it himself?  What&#8217;s the thinking here?</p>
<p>So I&#8217;ve pondered just why the Wizard is behind the curtain. I&#8217;ve concluded that placing himself behind the curtain offered these probable advantages:</p>
<ol>
<li>spectacular awe-inspiring smoke effects (and impressive green lighting)</li>
<li>larger-than-life face</li>
<li>louder, more commanding voice</li>
<li>better and more impressive visuals</li>
<li>increased credibility</li>
<li>god-like persona</li>
<li>privacy / shielding true identity</li>
<li>increased confidence</li>
<li>portraying god-like intellectual capability and power</li>
<li>selling a story via acting</li>
</ol>
<p>So there you have it&#8230; it&#8217;s quite obvious why the Wizard felt it beneficial to place himself behind a curtain.  By changing how he was perceived through utilization of a curtain and some 1930&#8242;s special effects, he changed the story.  He came off differently than he truly was.  He was acting, playing a part; acting for the purpose of selling his visitors through power, fear, and wizardry.</p>
<p style="text-align: left;">What&#8217;s the reason I&#8217;m writing about the Wizard and how does it relate to you, you ask?  My point is this: when you look at businesses or individuals, try to spot their inner Wizard(s).  Remember that special effects aren&#8217;t reserved for the 1930s.  Many individuals and businesses are all smoke and visual effects and it can be hard to part the curtain and look at reality.</p>
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