Identity & Branding
The value of a good name is priceless. Though nowadays much of marketing lies directly in the product or service, it's even more important to have a cohesive, meaningful name and brand identity that stands out amongst the clutter. Their are measurable benefits to investing in your brand reputation and how you want your business to "feel" to your target audience.
We like how preeminent marketer Seth Godin explains branding with his "branding formula"; he writes: "I think it is the product of two things: [Prediction of what to expect] times [emotional power of that expectation]. If I encounter a brand and I don't know what it means or does, it has zero power. If I have an expectation of what an organization will do for me, but I don't care about that, no power."
As you can see, a great brand isn't simply a logo. And it's not just a name. It's an authentic story that is true across your company's touch points with your customers. That being said, it doesn't hurt to have an advantage out of the gate. Without a cohesive brand identity, your message can easily get lost in the fray and your emotional appeal may be less effective.
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How can Eclyptix help me?
- We consult with clients on choosing the best name for their business, website, app or product
- We write slogans, headlines and taglines
- We create compelling logos
- We develop usable brand guides to give your brand a cohesive identity
- We produce customized Twitter backgrounds, Facebook profile images and other elements to give your brand a uniform look across all channels
- We create unique business cards and corresponding print collateral
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What does the creating a logo look like?
- Discover / Define
- Concepts
- Concept Refine
- Design
- Design Refine
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What is the typical timeline of a logo / brand kit?
A typical logo and brand kit takes 2-3 weeks to concept and create. There will be a lot of collaboration between our team and your's - based on our experience this is a good overall project timelime to consider.
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How much does a logo / brand kit cost?
In your search for the right agency to design your logo and identity, you might be wondering about costs. Due to the differences in scope and situation with every project and relationship, the best way to get an initial cost range is to contact us.